How can I help you?
EMAILs THAT CONNECT & CONVERT
Use email as your secret weapon. Harness the killer ROI and power of storytelling to turn your ideal customers into loyal buyers — all through their inboxes.
WEB & OTHER COPY
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A little bit of art & a skosh of science is my recipe for lead generation, conversions, and customer retention. Want record-breaking sales, unbelievably successful launches, and followers who will fall in love with your brand? Let’s chat.
Email Marketing Audit
A comprehensive review of your email marketing
Need a thorough review of your current email marketing and a strategy to enhance it going forward? Then this is for you. To create a winning a winning email strategy for you, first I’ll audit your current email marketing. Then I’ll develop a long-term plan — a roadmap — to elevate your email game to build genuine connections with your fans and multiply your sales. Does increased revenue sound okay to you?
If you’ve dabbled in writing emails or outsourced your email marketing to a freelancer in the past — kudos! You’re off to a great start. But if you’re not sure what to do next to optimize your emails, get better results, and reduce churn on your list — sounds like strategy is missing. It’s time to call in an expert.
You fill out a short questionnaire and give me access to your ESP so I can dig in & discover what you’re currently doing.
I spend some time researching & discovering the emails you’ve sent in the past and how they’ve performed.
How does the audit work?
At the end of the audit, you’ll get a strategy roadmap. This PDF document outlines my findings, specific notes and edits for up to 20 of your current emails, and recommendations for an implementation strategy for you to run with.
We’ll hop on a Zoom call to review the roadmap. You can ask questions & we’ll strategize next steps (lemme know if you want help with that down the road… I’m here for you).
What do you get?
I’m your process-driven email strategy pro. You can trust that I’ll help you harness the whirlwind of writing and optimizing your email game. The Email Marketing Audit kicks off your next phase of crushing email marketing with your subscribers — let’s get started.
Frequently Asked Questions
2 weeks, my friend.
How long does the email audit take?
I’ll review up to 20 emails — that’s a sequence or a few, depending on your email model.
How many emails will you review?
$1,997
What’s the investment?
I want an email audit
LONG-TERM EMAIL PARTNERSHIP
Borrow my brain on an ongoing basis.
You know you should be using your email list for marketing. But there’s no time to map out a strategy. And there’s no time to write engaging sequences that are designed to sell but not overwhelm your subscribers. If that’s true for you, this package crosses email marketing off your to-do list.
You’re burnt out and frazzled because you just can’t do it all...
Email marketing has taken a back seat on the to-do list while you focus on other business priorities…
DOES THIS SOUND FAMILIAR?
Perhaps at one point you sat down and tried to craft your own emails, but writing engaging, conversion-driven content seemed easier said than done, eh?
If that’s the case, don’t worry. I gotchu.
If it would save you time and stress to hand off emails — completely — this partnership is for you. And don’t worry — we’ll kick this off with a 30-day trial period so there’s no commitment, no sweat.
You need an email expert & a strategic email partner
You don’t have time to map out an email marketing strategy or write engaging, high-converting, revenue-generating copy
The Long-Term Email Partnership is a good fit if:
You’re tired of bouncing between freelancers & having to explain your business and brand voice over and over and over again
It’s time to phone an expert friend — me.
Can you feel the tension vanishing?
In this long-term partnership, we’re going deep. You want to be sure your customers experience your brand voice at every touchpoint — from when they first sign up for your list & every time you engage with them. In this package, you get to hand off email strategy & copywriting to a trusted pro — and sit back and watch the well-oiled machine perform without writing a single word.
Strategic conversation
Strategic conversation
What results are you seeking? How can email copywriting help you grow your business and build your brand? We’ll see if we’re a good fit on a discovery call (link to calendly) when we have a strategic conversation about your business goals & what impact you’re trying to make.
SHAPING OUR DREAM TEAM
IT'S A DEAL
MAIDEN VOYAGE: FIRST 30 DAYS
I do the work, you relax
Regular check-ins
Strategic conversation
SHAPING OUR DREAM TEAM
We’ll build the foundation of our partnership. What deliverables do you need each month? How many email copy projects will we work on every 30-days? Once we’ve outlined our plan, we’ll determine what flat monthly rate your investment is.
SHAPING OUR DREAM TEAM
IT'S A DEAL
MAIDEN VOYAGE: FIRST 30 DAYS
I do the work, you relax
Regular check-ins
Strategic conversation
IT'S A DEAL
I’ll write an engagement agreement outlining our partnership goals, the scope of services, deliverables, & monthly investment. You’ll give me your virtual autograph & pay the deposit to get started.
SHAPING OUR DREAM TEAM
IT'S A DEAL
Maiden Voyage: First 30 days
I do the work, you relax
Regular check-ins
Strategic conversation
MAIDEN VOYAGE: FIRST 30 DAYS
Every long-term partnership starts with a 30-day trial period once we’ve signed the agreement. Why? Because we’re still getting to know each other and how we work together. If we’re rockin’ it, we’ll do a happy dance and keep it goin’. If we’re not meshing, we’ll say thanks and move on...no commitment, no sweat.
SHAPING OUR DREAM TEAM
IT'S A DEAL
MAIDEN VOYAGE: FIRST 30 DAYS
I do the work, you relax
Regular check-ins
Strategic conversation
I do the work, you relax
It’ll feel so good to hand it off from here. I start with research. Then using data-driven conversion copywriting principles & techniques, I craft engaging copy that makes your customers take action. We edit to optimize. Finally, I hand off the copy to your team to publish.
SHAPING OUR DREAM TEAM
IT'S A DEAL
MAIDEN VOYAGE: FIRST 30 DAYS
I do the work, you relax
Regular check-ins
Strategic conversation
Regular check-ins
We’ll schedule weekly or bi-weekly check-in’s. Open and honest communication will keep this partnership going strong. On the calls, we’ll chat metrics, outline goals, plan for launches, find new ways to optimize, & measure success.
SHAPING OUR DREAM TEAM
IT'S A DEAL
MAIDEN VOYAGE: FIRST 30 DAYS
I do the work, you relax
Regular check-ins
The Process
Frequently Asked Questions
This is an ongoing, retainer-based relationship. Your business needs endless emails to keep flowing...for the long haul.
What’s the Long-Term Email Partnership timeline?
The scope of each partnership & the number of emails depends on the needs of your business. Typically, we’ll start with a welcome or a nurture sequence (4-6 emails)...and the sky’s the limit from there. Perhaps you need an abandoned cart sequence. Maybe you have a launch coming up and want to promote your product. And most businesses wish to engage [at least] weekly with their subscribers — so this package will be tailored to meet your business needs with your strategy, growth, & conversion goals in mind. The bonus? We’ll have fun, too.
How many emails will you write?
Typically not in execution, but I use evaluation and data to drive the strategy — so I’m involved in the process. The day-to-day email implementation is better suited for your tech person or a VA. I’ll work closely with your designated specialist to ensure things run smoothly so you won’t have to play middle-person in the process — you’ll completely hand off email marketing.
Do you handle the tech side of emails?
We’ll customize this package for your business. The investment is based on the scope and deliverables.
What’s the investment?
I want a long-term partnership
If you’re looking for a great independent copywriter — Lindsay is the one.
We have LOVED working with Lindsay, she is absolutely awesome. After a quick onboarding/exploratory session, Lindsay was able to quickly pick up a writing style that fits our brand and was able to put together a detailed plan of attack. We have relied on her to write product descriptions, our company booklet, and email campaigns. If you’re looking for a great independent copywriter — she is the one.
– ALEx K., CEO of Great Basin Coffee Company
Lindsay's knowledge is invaluable!
Lindsay's knowledge of email strategy & writing interesting, engaging copy that resonates with our audience is invaluable. She's always finding new ways to share our impact and amplify our message, build our following, and grow our business.
– Meg Masten, Chief Relationship Officer at CoPeace
Immensely helpful to move my project forward!
Lindsay’s understanding and fresh perspective in translating my content into an email campaign were immensely helpful to move my project forward in a way that I felt confident communicating with my audience. Her excitement, energy, and expertise in leadership & copywriting made me feel comfortable knowing that she could take on the copywriting while I focus on other areas in my business.
– Rory Schaar, Marketing & Business Development Consultant
Book Me For A Day
Need a quick win?!
If you need a project done at the speed of the Indy 500 and you don’t have time to find, hire, & go through the onboarding process with a new freelancer, you can Book Me For A Day to get your project done — immediately. Hand over the details and let me take it from here.
You thought you could write that email sequence yourself. But you discovered that it’s hard to strategize and implement a series of engaging, high-converting emails...
You don’t have time to go through a lengthy onboarding process with a new copywriter...
You realize it’s time to call in a pro — enter… me!
THIS IS FOR YOU IF…
I want to book a day
When you book my full day, your project gets my undivided attention. The only windows open on my computer are for research or documents I’m using for your project. Phone is off. Coffee is brewin’.
Full Day (7 hours/$1,497 )
LET'S MAKE IT HAPPEN
As an expert email copywriter, I’m here to complete your project swiftly and smoothly — in a day (7 hours, to be exact).
How It Works
1
Book it
YAY! LET'S BOOK YOUR DAY!
Reserve your day in my calendar. Whoop whoop — This is gonna be fun!
2
Complete the questionnaire
You’ll receive a short questionnaire about your project, goals, and desired deliverable/outcome. Fill it out (the more detail, the better) and send it back to me at least 48 hours before our day so I can prep.
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Kickoff call
Our day starts with a Zoom call. We’ll review the answers you provided on the questionnaire and make a plan for the copy I’ll write.
4
Focus time
I’ll research, write, and edit the copy for your project.
5
SECOND CALL
We’ll hop back on another call to review the copy together. If needed, I’ll do a quick round of edits to finalize the copy after we hang up.
6
TA-DA!
I’ll deliver your final copy in a Google doc.
What will be done in a day?
You pick what you want to cross off your to-do list in a day. From my experience, some examples of projects we might decide to tackle are:
Plot out and craft a welcome sequence for your email subscribers (4-6 emails) with a Google doc that includes an outline for the sequence, suggested subject lines, and a draft of each email
Optimize/re-write an existing email sequence or two (up to 12 emails) with a Google doc that includes suggested edits within the emails you send me
INVESTMENT FOR BOOK MY DAY (7 HOURS) IS $1,497
Yahoo! Sign me up
Outline and craft a sales sequence (4-6) emails with a Google doc that includes an outline for the sequence, suggested subject lines, and a draft of each email
Looking for an even quicker win?
Happy Hour ($247/hour)
Don’t need a full day, but need a quick copy critique to determine why an email isn’t converting? Book a Happy Hour instead.
Happy Hour is a strategic copy critique. You’ll tap into my brain’s creative & scientific juices on an hour-long Zoom call to get suggestions to level up your email copy game based on conversion copywriting principles.
You already have emails in place...but something’s “off.” The copy isn’t quite right, but you’re not sure why. It’s time to call in an expert to assess the situation & make suggestions for how you can level-up your conversions.
BOOK A HAPPY HOUR
Why would you book a copy critique?
You’re not sure if your copy is clear, concise, or compelling.
You need a pro’s set of eyes to deconstruct what’s working well, what’s not working, discuss why you’re not getting the results you hoped for, & make suggestions for improvements for a marketing email.
What’ll you walk away with? A working Google doc that includes all the suggestions we discuss so you can immediately cut-and-paste the copy straight into your email service provider and hit send.
Custom Projects
Results-driven copywriting that converts
Sometimes your copy needs don’t fit nicely into any other package. I totally get that. Your business and your customers are unique — and if there’s a way I can help you solve problems and make money through direct response copywriting — let’s make some magic happen!
I’m happy to put together a customized quote for your project so we can work together on copywriting that doesn’t fit into one of my other packages.
If you’re digging the vibe of what you’re reading, have an idea about how my style of direct response copy will elevate your brand, and think we might be a good fit on a unique project — I’d love to hear more. Schedule a 20-minute discovery call to explore this option.
LET'S DISCUSS YOUR PROJECT
9 Super-Speedy Ways to Power Up Your Email Conversions
Want better email open rates, higher conversions, and more profit in your pocket? Yeah, you do. Learn how to improve your email game in this guide.
Optimize my emails!
